Functions we work on
The growing importance of data has given rise to new and sophisticated professions, and the ability to make data-driven decisions remains fundamental for marketing, especially as data becomes increasingly complex and abundant, yet there never seems to be never enough. Knowing how to quickly and correctly identify among the available data those that are useful for understanding consumers, future trends, and what guides the customer decision journey is crucial to the function. And it will become increasingly important to develop new ideas on how to use the available information to guide key decisions.
At the same time, it is essential to have the insight and courage to make decisions even in the absence of all the information necessary for a totally clear picture (i.e. dealing with ambiguity).
The speed required to make decisions and to deliver is constantly increasing. For this reason, some companies are experimenting with new ways of working, aimed on the one hand at improving creativity and problem-solving, and on the other at streamlining processes and increasing efficiency, all aspects in which marketing leaders are directly involved and are required to have a great ability to embrace change as well as to guide it.
The multichannel marketplace has increased complexity and it has thus become crucial to be able to communicate with consumers in a consistent way on all touch points and to keep communication continuously active and transparent. Companies and brands that fail to do so end up being “punished” and abandoned by consumers.
Among the skills indicated by the World Economic Forum on the Future of Work, it is interesting to note that Emotional Intelligence, defined as the ability to consciously recognize, use, understand and manage one’s own emotions and those of others, comes in at 6th place.
These valuations have a particular resonance for us. In fact, when Calenti & Partners was founded 20 years ago, we understood from the outset the importance of considering candidates in their entirety, in their complexity as human beings with specific values, attitudes, and behavioral styles. And we understood how emotional intelligence and the soft skills associated with it are essential to the success of a candidate’s placement in a new company, along with finding the right match between the culture/behavioral style of the candidate and that of the client company.
That’s why we are partners of Six Seconds, the world’s largest emotional intelligence assessment and development network. Moreover, in such a rapidly changing world, the knowledge required of the candidate at the time of the search is no longer sufficient a few months after joining the company, thanks to the rapidity of organizational and market changes. For this reason, today, the most predictive criterion of success is the ability to continuously learn from experience in order to quickly acquire new skills. For us, potential means the ability to learn from experience (as the Center for Creative Leadership established many years ago), which is why we have introduced learning agility and emotional intelligence as key elements for assessment in the selection process.