{"id":1779,"date":"2020-12-01T14:53:48","date_gmt":"2020-12-01T13:53:48","guid":{"rendered":"https:\/\/webdev.raffaelloventrella.com\/emabackup\/?p=1779"},"modified":"2025-02-10T11:27:39","modified_gmt":"2025-02-10T10:27:39","slug":"corporate-identity-in-the-time-of-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.ema-partners.it\/en\/insights\/corporate-identity-in-the-time-of-the-pandemic\/","title":{"rendered":"Corporate identity in the time of the pandemic"},"content":{"rendered":"

A shared space helps create a community and define an identity.<\/p>\n\n\n\n

Also the corporate one.<\/p>\n\n\n\n

Until recently, large groups have favored new offices as their headquarters, which could define their organizational identity, thus reshaping the skyline of cities.<\/p>\n\n\n\n

However, with the health emergency, everything changed: more than half of businesses (53%), according to a Cisco Systems survey, have reduced or even canceled these spaces.<\/p>\n\n\n\n

And among employees, there is still a fear of crossing the threshold of the office \u2013 according to data from UniSalute Spa and Nomisma, due to the fear that colleagues will not follow safety protocols (45%) or the risk of being infected on the commute from home to work (31%).<\/p>\n\n\n\n

#RemoteWork has therefore become the \"new normal,\" as over 90% of those surveyed by Cisco stated that they will not return to the office full-time.<\/p>\n\n\n\n

A new corporate identity<\/h2>\n\n\n\n
\"nuova<\/figure>\n\n\n\n

How can we redefine and strengthen corporate identity in the era of physical distance? What words and messages can replace daily rituals like coffee with colleagues or business lunches?<\/p>\n\n\n\n

Beyond the current fears, many miss \u2013 and miss a lot! \u2013 this daily social interaction.<\/p>\n\n\n\n

Being at home, which in many cases is not designed \u2013 neither in terms of square footage nor space division \u2013 to be there all day, can feel alienating.<\/p>\n\n\n\n

One in five employees (21%), according to LinkedIn, struggles to \"unplug,\" but also to focus during the day (26%) and to sleep at night (27%). <\/p>\n\n\n\n

Not seeing each other in person, not having informal moments of exchange, is detrimental, especially when we consider that 90% of what we say is non-verbal, meaning it passes through our tone of voice and body language. <\/p>\n\n\n\n

It\u2019s difficult, therefore, to interpret what a superior truly wanted to communicate and whether they are satisfied, for example, with our work.<\/p>\n\n\n\n

A new sense of belonging<\/h2>\n\n\n\n
\"senso<\/figure>\n\n\n\n

This is where the other crucial factor comes into play: corporate identity and the organization's ability to build on solid foundations, which are no longer the physical ones of the office, an identity and a sense of belonging.<\/p>\n\n\n\n

A series of words and messages that can replace smiles, more familiar and \"physical\" gestures.<\/p>\n\n\n\n

Not by chance, in many companies during the pandemic, the CEO or the general manager, as we used to say, \"took pen to paper\" \u2013 today it\u2019s an email or a social post \u2013 and conveyed to all their employees the company's closeness, recalling shared values and identity.<\/p>\n\n\n\n

As the consulting firm McKinsey wrote in a recent article, \u201cCommunications get personal\u201d:<\/p>\n\n\n\n

\n

Today\u2019s leaders must know how to speak to people\u2019s hearts and motivate them in a gradual return to the new normal.<\/p>\n<\/blockquote>\n\n\n\n

Words and new rituals: it is just as important that human resources and communication managers, together, know how to recreate a sense of daily life with new gestures \u2013 respecting all safety regulations \u2013 based on a shared storytelling of what has happened and future prospects.<\/p>\n\n\n\n

The period is challenging, but the opportunity is unique: to strengthen corporate identity and involve people in the change through dialogue.<\/p>","protected":false},"excerpt":{"rendered":"

Uno spazio condiviso contribuisce a creare una comunit\u00e0 e a definire un\u2019identit\u00e0. Anche quella aziendale. Fino ad un recente passato […]<\/p>","protected":false},"author":1,"featured_media":1784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"spectra_custom_meta":{"rank_math_internal_links_processed":["1"],"_edit_last":["1","1"],"_yoast_wpseo_primary_category":["1","1"],"_yoast_wpseo_content_score":["60","60"],"_yoast_wpseo_focuskw":["identit\u00e0 aziendale","identit\u00e0 aziendale"],"_yoast_wpseo_title":["L\u2019identit\u00e0 aziendale ai tempi della pandemia","L\u2019identit\u00e0 aziendale ai tempi della pandemia"],"_yoast_wpseo_linkdex":["72","72"],"_yoast_wpseo_metadesc":["Il periodo \u00e8 difficile ma l\u2019occasione \u00e8 unica: rinsaldare la propria identit\u00e0 aziendale e rendere partecipi le persone del cambiamento attraverso il dialogo.","Il periodo \u00e8 difficile ma l\u2019occasione \u00e8 unica: rinsaldare la propria identit\u00e0 aziendale e rendere partecipi le persone del cambiamento attraverso il dialogo."],"_thumbnail_id":["1784","1784"],"_wp_page_template":["default","default"],"_wp_old_date":["2020-10-15","2020-10-15"],"rank_math_robots":["a:1:{i:0;s:5:\"index\";}"],"rank_math_primary_category":["6"],"_edit_lock":["1739183260:1"],"rank_math_seo_score":["8"],"_uag_css_file_name":["uag-css-1779.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:10:{i:0;s:14:\"core\/paragraph\";i:1;s:12:\"core\/heading\";i:2;s:10:\"core\/image\";i:3;s:10:\"core\/quote\";i:4;s:11:\"core\/search\";i:5;s:10:\"core\/group\";i:6;s:17:\"core\/latest-posts\";i:7;s:20:\"core\/latest-comments\";i:8;s:13:\"core\/archives\";i:9;s:15:\"core\/categories\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1790014973\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",1200,800,false],"thumbnail":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid-150x150.jpg",150,150,true],"medium":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid-768x512.jpg",768,512,true],"large":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",1200,800,false],"2048x2048":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",1200,800,false],"trp-custom-language-flag":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",18,12,false],"gform-image-choice-sm":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",300,200,false],"gform-image-choice-md":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/www.ema-partners.it\/wp-content\/uploads\/2020\/10\/identita-aziendale-covid.jpg",600,400,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.ema-partners.it\/en\/author\/mail_pzh4x5f7\/"},"uagb_comment_info":0,"uagb_excerpt":"Uno spazio condiviso contribuisce a creare una comunit\u00e0 e a definire un\u2019identit\u00e0. Anche quella aziendale. Fino ad un recente passato […]","_links":{"self":[{"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":1,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"predecessor-version":[{"id":3103,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/posts\/1779\/revisions\/3103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ema-partners.it\/en\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}