{"id":1651,"date":"2019-12-01T16:24:00","date_gmt":"2019-12-01T15:24:00","guid":{"rendered":"https:\/\/webdev.raffaelloventrella.com\/emabackup\/?p=1651"},"modified":"2024-05-11T10:03:08","modified_gmt":"2024-05-11T10:03:08","slug":"elisabetta-franchi-never-give-up-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.ema-partners.it\/en\/insights\/elisabetta-franchi-never-give-up-made-in-italy\/","title":{"rendered":"Elisabetta Franchi: \"Never give up\" made in Italy"},"content":{"rendered":"

When talking about Made in Italy<\/strong> in the world of fashion<\/strong>, it's not just about the third most recognized brand in the world, but it refers primarily to a set of values.<\/p>\n\n\n\n

Made in Italy<\/strong> means creativity<\/strong>, craftsmanship excellence, but also courage<\/strong>, determination. The precious virtues of Made in Italy<\/strong> have contributed over time to building the credibility of the brand, transforming it from a simple origin label into a true lifestyle<\/strong>.<\/p>\n\n\n\n

Made in Italy<\/strong> has become great thanks to entrepreneurs who have been able over time to lead the process of change, imposing with their personality a true model of social and economic development<\/strong> based on expertise.<\/p>\n\n\n\n

Among these prominent figures, much credit goes to a woman, a mother, whose story seems almost like a novel\u2014tragic at times, disrupted by loss and marked by a lack of financial resources.<\/p>\n\n\n\n

We want to take this woman<\/strong> as an example<\/strong> for all those who have a dream and want to make it come true. This is the story of the designer<\/strong> Elisabetta<\/strong> Franchi<\/strong>, who embodies all the values of Made in Italy<\/strong>.<\/p>\n\n\n\n

Who is Elisabetta Franchi<\/h2>\n\n\n\n
\"elisabetta<\/figure>\n\n\n\n

Elisabetta<\/strong> Franchi<\/strong> was born in 1968<\/strong> and comes from a humble Bolognese family of five children. Her mother, who was widowed, struggled hard and courageously to raise her children alone. Since the family had little money, Elisabetta<\/strong> decided to earn a living by doing various temporary jobs<\/strong>.<\/p>\n\n\n\n

After various humble jobs, she was hired by a company in the clothing<\/strong> sector, Imperial<\/strong> of Bologna<\/strong>. Imperial specializes in fast fashion<\/strong>, or ready-to-wear, and it was here that Elisabetta<\/strong> learned the craft, working hard.<\/p>\n\n\n\n

At Imperial<\/strong>, Elisabetta<\/strong> met Sabatino Cennamo<\/strong>, who held the position of CEO<\/strong>, and who later became her future husband.<\/p>\n\n\n\n

Sabatino<\/strong> immediately saw a great potential in Elisabetta\u2019s talent<\/strong>. Elisabetta<\/strong> was determined, eager to stand out, with strong commercial skills and a strong leadership<\/strong>. This is how Sabatino<\/strong> decided to support Elisabetta\u2019s<\/strong> entrepreneurial venture. And he was right. Today, the designer\u2019s company is worth 117 million euros<\/strong> in revenue<\/strong>, about 15 million euros<\/strong> in profit<\/strong>, and an operating margin<\/strong> of 21 million euros<\/strong>.<\/p>\n\n\n\n

It all started in the late 90s<\/strong> when Elisabetta<\/strong> and her husband Sabatino<\/strong> Cennamo<\/strong> founded Betty Blue<\/strong>. That same year, the first clothing line called Celyn b<\/strong> was launched. Due to its disruptive creativity<\/strong>, the brand immediately became a great success both in Italy<\/strong> and abroad.<\/p>\n\n\n\n

In 2002<\/strong>, the first monobrand store was opened in Viareggio<\/strong>. The following year, another store was opened in Florence<\/strong>, and after some time, one in Bologna<\/strong>.<\/p>\n\n\n\n

Four years after the first store, the debut abroad came in Russia<\/strong>. In 2007<\/strong>, other stores were opened in the capital, Moscow<\/strong>.<\/p>\n\n\n\n

Made in Italy<\/strong>, understood as Quality<\/strong>, Excellence<\/strong>, and attention to detail, immediately distinguishes Elisabetta<\/strong>'s work, which is why the foreign audience and international critics love her creations.<\/p>\n\n\n\n

In 2008<\/strong>, the headquarters of the Elisabetta Franchi<\/strong> brand was established in an old, abandoned pharmaceutical company. The space covers about 6000 square meters<\/strong>, nestled in the Bolognese countryside.<\/p>\n\n\n\n

Never give up, made in Italy<\/h2>\n\n\n\n
\"elisabetta<\/figure>\n\n\n\n

In 2008<\/strong>, however, another sad moment marked Elisabetta<\/strong>'s life: her husband, Sabatino<\/strong> Cennamo<\/strong>, passed away prematurely, leaving her with their daughter Ginevra<\/strong>, who was only a year and a half old.<\/p>\n\n\n\n

In September<\/strong> 2011<\/strong>, the brand presented its Spring\/Summer collections in Milan<\/strong> during Fashion Week<\/strong>, and it was a tremendous success.<\/p>\n\n\n\n

The brand<\/strong> continues its expansion and disruptive success worldwide. Stores are opened in Paris<\/strong>, Dubai<\/strong>, Abu Dhabi<\/strong>, Beijing<\/strong>, Hong Kong<\/strong>, and Casablanca<\/strong>.<\/p>\n\n\n\n

With the goal of humanizing the brand<\/strong> by highlighting its creator, the brand<\/strong> first became Elisabetta Franchi Celyn b.<\/strong> and then, in 2012<\/strong>, simply Elisabetta Franchi<\/strong>.<\/p>\n\n\n\n

In 2013<\/strong>, the private equity firm Trilantic<\/strong> Capital<\/strong> Partners<\/strong> acquired 30%<\/strong> of Betty Blue S.p.A.<\/strong>.<\/p>\n\n\n\n

2013<\/strong> brings many new things and also a lot of joy. In this year, her son Leone was born. The child was conceived with Alan<\/strong> Scarpellini<\/strong>, a childhood love.<\/p>\n\n\n\n

At the end of 2017<\/strong>, after four years, Betty Blue S.p.A.<\/strong> returned to the hands of Elisabetta Franchi<\/strong> at 100%<\/strong>.<\/p>\n\n\n\n

Today, the Elisabetta Franchi<\/strong> brand employs more than three hundred<\/strong> employees<\/strong> and owns over eighty<\/strong> monobrand stores<\/strong>.<\/p>\n\n\n\n

Elisabetta<\/strong> is very active on social media, where she has shared her story with 1.5 million followers. Endemol<\/strong> itself produced a documentary titled \"Essere Elisabetta.\"<\/p>\n\n\n\n

This is the story of a tenacious<\/strong> woman<\/strong> who knew how to fight and achieve success without ever giving up, one step at a time.<\/p>\n\n\n\n

Elisabetta<\/strong> Franchi<\/strong>: \u201cNever give up<\/strong>.\u201d<\/p>\n\n\n\n

Editorial credit for images: [https:\/\/www.elisabettafranchi.com\/it\/](https:\/\/www.elisabettafranchi.com\/it\/)

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Quando si parla nel mondo della moda del Made in Italy non si parla soltanto del terzo marchio pi\u00f9 noto 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